Gargantuan success studies

8fit Series B, fitness app serving +20 million users globally to a healthier, happier life

8fit.png

Scope

On-demand CMO for 4 weeks (extended to 4 months)

Key challenges

  1. Growth limiting LTV/CAC ratio with no clear strategy

  2. Strategic, operational and cultural issues slowing down transformation

  3. +70% revenue driven by paid digital with no roadmap to develop sustainable scaling

Key outcomes

  • Championed stabilisation strategy and achieved spend efficiencies, profitable customer segments, channel and creative optimisation

  • Restructured marketing team by bringing paid + content + creative + production + growth + CRM under one strategic vision

  • Delivered a structured content marketing strategy to drive share of organic users at a sustainable scale