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Gargantuan success studies
Live Better With Series A, offering +1500 non-medical products for cancer patients

Scope
Deliver a 6-month MOM revenue growth story in the run up to Series A
Key challenges
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+90% sales from digital duopoly (Search + Facebook) with no consistent channel strategy
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Poor decision making due to lack of comprehensive reporting, learnings and understanding of conversion only channels
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Ineffective creative and content strategy
Key outcomes
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Raised $7 million in Series A round thanks to showing +40% MOM revenue growth for 7 consecutive months
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Scaled Search by +250% and paid Facebook by +75% whilst keeping ROI flat
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Identified 6 key business insights to help with long term sustainable growth
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