Gargantuan success studies

Tymit Fintech offering consumer credit finance app

Scope

Define and articulate value proposition for both segments: B2B and B2C

Key challenges

Intense competition within B2B point-of-sale finance segment by existing as well as new entrants
Feature driven value proposition with little differentiation, presenting the brand as a ‘me too’

Key outcomes

180 degree shift in business strategy by focusing on direct-to-consumer segment (outcome of an 8-week strategy work)
Shift from feature driven proposition “Buy anywhere and pay over time on your terms” to a truly disruptive user value proposition “Tymit – credit card reinvented”
A 12-month marketing roadmap including team structure, channels and campaign examples

Strategy methodology

Client outcomes

Articulation of the problem Tymit is trying to solve
Clearly defined market category – ‘smart credit on mobile’
Competitor mapping with 4 defined axis
Identified 4 USPs and housed them under a newly developed value driven wrapper – smart credit
A clear vision
Market disruptive proposition – credit card, reinvented
Defined primary target audience
Marketing team structure and hiring plan
High level 12-month acquisition strategy with campaign ideas
Waitlist campaign strategy and user journey mapping