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Gargantuan success studies
Canon Irista Cloud based photo storage and photo-printing app

Scope
Provide interim support on marketing strategy, execution and performance management
Key challenge
Implementing digital mindset and start-up methodologies within a traditional matrix structured behemoth
Key outcomes
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Exceeded the target of acquiring +1 million users in 1.5 years and shifted to a value based strategy in year 2
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Led the setting up of CRM channel which included: tools, vendors, processes, strategy and performance management
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Developed monetisation strategy to drive €500k revenue in year 2 (print, subscription and hardware)
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