Implementing a digital mindset and start-up methodologies within a traditional matrix structured behemoth. No mean feat!

I provided interim support on marketing strategy, execution and performance management.

1. Exceeded the target of acquiring +1 million users in 1.5 years and shifted to a value based strategy in year 2.

2. Led the CRM channel launch which included: tools, vendors, processes, strategy and performance management.

3. Developed monetisation strategy to drive €500k revenue in year 2 (print, subscription and hardware).