Gargantuan success studies

Canon Irista Cloud based photo storage and photo-printing app

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Scope

Provide interim support on marketing strategy, execution and performance management

Key challenge

Implementing digital mindset and start-up methodologies within a traditional matrix structured behemoth

Key outcomes

  • Exceeded the target of acquiring +1 million users in 1.5 years and shifted to a value based strategy in year 2

  • Led the setting up of CRM channel which included: tools, vendors, processes, strategy and performance management

  • Developed monetisation strategy to drive €500k revenue in year 2 (print, subscription and hardware)