Fix what’s stalling your growth. And scale profitably.

If your DTC brand is hitting a ceiling, I help you fix what’s structurally broken — so you can scale with margin, clarity, and confidence.

Who I work with...

For DTC brands done with chaos, tired of hacks, and ready to scale with clarity and control.

Make it stand out.

  • $5M - $50M+ brands at an inflection point

    Whether you're scaling fast or stalling, I help you stabilise, focus, and unlock the next stage of growth.

  • Founders and growth leaders seeking strategic firepower

    You’ve got ambition and momentum — now you need clarity, capability, and a plan.

  • Ecom-first teams under pressure: CAC, LTV, Margin

    Rising CACs, flat retention, and margin squeeze? I help you solve the full picture, not just plug holes.

  • UK, EU, and US brands expanding into new channels, categories or markets

    When your growth playbook needs a reset — I help you go from reactive to structured.

  • Companies burned by poor hires or shallow advice

    No more disconnected agencies or recycled frameworks. I bring operator-grade support that actually moves the dial.

  • Brands seeking a clearer path to sustainable scale

    When growth feels chaotic or directionless, I help you unify your strategy — so the team knows where you're going and how to win.

Discover Services

$5M - $50M+ brands at an inflection point

Whether you're scaling fast or stalling, I help you stabilise, focus, and unlock the next stage of growth.

Founders and growth leaders seeking strategic firepower

You’ve got ambition and momentum — now you need clarity, capability, and a plan.

Ecom-first teams under pressure: CAC, LTV, Margin

Rising CACs, flat retention, and margin squeeze? I help you solve the full picture, not just plug holes.

UK, EU, and US brands expanding into new channels, categories or markets

When your growth playbook needs a reset — I help you go from reactive to structured.

Companies burned by poor hires or shallow advice

No more disconnected agencies or recycled frameworks. I bring operator-grade support that actually moves the dial.

Brands seeking a clearer path to sustainable scale

When growth feels chaotic or directionless, I help you unify your strategy — so the team knows where you're going and how to win.

Discover Services

5 fundamental problems facing DTC brands post-COVID:

  • Margins are getting crushed by rising CACs and flatlining LTVs.

  • Subscription fatigue and weak lifecycle strategies are slowing revenue growth.

  • Retail, Amazon, TikTok Shop all demand new playbooks — but who’s owning the channel mix?

  • Teams are executing fast but without a unified plan. There’s no flywheel.

  • Mishires. Flaky agencies. Vague scopes. Poor execution is costing serious cash.

It’s not just the market; most DTC brands are feeling the pinch across these areas.

What I help deliver…

Clarity. Capability. Commercial growth that actually scales.

Make it stand out.

  • A scalable, fundable growth engine

    One that balances CAC, LTV, and contribution margin—not just revenue at any cost.

  • A full-funnel strategy that actually works

    Sharp focus from acquisition to retention, so you're not flying blind or burning spend.

  • Commercial clarity across your business

    Alignment across brand, marketing, product, and retention—so it all drives ROI.

  • Forecasting and data you can trust

    Build the systems and rhythm to see what’s working and where to invest next.

  • A team that can deliver at scale

    Structure, talent, and trusted partners—all set up to execute with speed and precision.

  • Retention strategy that compounds

    Move beyond 'saving churn' to lift lifetime value and repeat rate with clarity.

Discover Services

A scalable, fundable growth engine

One that balances CAC, LTV, and contribution margin—not just revenue at any cost.

A full-funnel strategy that actually works

Sharp focus from acquisition to retention, so you're not flying blind or burning spend.

Commercial clarity across your business

Alignment across brand, marketing, product, and retention—so it all drives ROI.

Forecasting and data you can trust

Build the systems and rhythm to see what’s working and where to invest next.

A team that can deliver at scale

Structure, talent, and trusted partners—all set up to execute with speed and precision.

Retention strategy that compounds

Move beyond 'saving churn' to lift lifetime value and repeat rate with clarity.

Discover Services

What makes Be Gargantuan different?

In a market full of channel-hackers and templated advice, I’ve delivered $700M+ in revenue across 60+ brands by solving real, structural growth issues—no fluff, no playbooks.

  • Every engagement is bespoke, but the pattern recognition is real. I’ve helped 60+ brands—from $5M startups to $100M+ scaleups—unlock sustainable, profitable growth.

  • I go far beyond media buying or audits. You get a senior growth operator embedded alongside your team—driving strategy, fixing systems, and unblocking execution.

  • I build strategies that speak P&L, not just ROAS—grounded in margin, contribution, retention, and scale. It’s always tailored, never templated.

  • Not even close. I work across the full business funnel—acquisition, retention, product, ops, team, forecasting. Growth is never one channel deep.

  • It’s hands-on, fast-moving, and radically honest. I become a sounding board, strategic operator, and partner who’s in the trenches with you—not watching from the sidelines.

  • I operate with founder-level empathy and investor-level sharpness. I spot red flags fast, and say the hard things when they matter most.

  • Growth audits and channel expertise are just the start.  I embed as a senior partner alongside your team to drive strategy, fixing systems and unblocking execution.

Ready to grow—without the BS?
Let’s chat!

No fluff. Just a sharp, honest chat about what’s holding you back and how I can help you scale profitably.

Talk to Gargantuan

Gargantuan praise

The Gargantuan differential is behind the growth strategy of more than 60 brands across the UK, EU, and US. Some of the companies that have put their trust in Gargantuan:

  • Simon, Co-founder & CMO at Air Up

    “Mehul was instrumental in helping Air Up transition from seed stage to Series A. He built a scalable sales and marketing unit, reshaped our D2C strategy, and fuelled almost 1000% YoY growth. Beyond performance, he set us up with the structure, systems, and customer-centric approach needed for long-term sustainable success.

  • Ashley Read, CEO at Sneak

    “Mehul is best described as a force of marketing nature. His strategic vision, creativity, and analytical edge transformed Sneak from a fast-growing brand into a disciplined growth engine. The commercial impact was immediate and lasting. A true game-changer, he elevated our team’s capabilities and ensured Sneak’s marketing success was grounded in clarity and rigour.”

  • Kunal, Founder at Nikura

    “Before working with Mehul, we lacked structure and urgent hiring gaps held us back. He solved those challenges quickly, built a clear forecast and growth model, and gave the business real focus. Mehul tells you what you need to hear, not what you want—saving months of wasted time and costly wrong decisions.”

  • Arjun, Founder at FreeSoul

    “Mehul gave us clarity and focus at a pivotal moment. Pragmatic, founder-friendly, and hands-on, he cuts through noise with direct, actionable growth advice. He helped us prioritise the right levers, align the team, and build confidence in our growth strategy. For any founder seeking sustainable scale, he’s a true partner in success.”

  • David Folkman, MD (ex-CleanCo)

    “Mehul hit the ground running at CleanCo. He audited our DTC channel in depth and delivered clear, actionable recommendations that sharpened our growth path. Rarely do you find someone so strategic yet equally hands-on in execution. He challenged our thinking, aligned leadership, and ultimately elevated the performance of our entire eCommerce operation.”

  • Lisette Fabian, CEO (ex-8fit)

    “Mehul operates seamlessly at both strategy and execution. In a fast-moving startup environment, he stabilised an existing business model while helping leadership define the next one. His ability to balance long-term vision with practical delivery is rare. He’s also a committed collaborator, sharing perspective and experience generously, which makes him invaluable to any leadership team.”

  • Charlie Rawstron, Co-founder at 3Search

    “I’ve worked with Mehul several times over his career, and it’s always been a rewarding experience. He combines a strategic understanding of how to build and grow marketing functions with the ability to develop talent. His leadership qualities, industry knowledge, and digital expertise make him a formidable operator in the growth space.”