Who’s behind Be Gargantuan?

I’m Mehul Garg—founder of Be Gargantuan and a hands-on growth partner for eCommerce, Direct-To-Consumer first brands.

For almost a decade, I’ve worked inside the engines of 60+ consumer brands—spanning hundreds of products across 30+ countries. From lean 5-person startups to 200-strong scale-ups, I’ve helped launch international markets, build subscription and community models, and professionalise growth teams—contributing to over $700M in revenue across the UK, EU, and US.

But I didn’t start Be Gargantuan to chase headlines. I’ve always been drawn to brands solving meaningful consumer problems; products that create real impact through responsible consumerism. Growth here is noisy, messy, and high-pressure. That’s exactly what energises me.

Why I love what I do

For me, growth isn’t just numbers—it’s people, process, and transformation.  I love working with leaders stretched thin or tackling something new, helping them cut through noise, sharpen decisions, and find the path forward.

Clients say I “get to the problem faster than anyone else”—and that I’m “the sage voice in the room” when things feel unclear. That comes from lived experience as CMO, P&L owner, and operator—scaling, turning businesses around, and guiding leaders under pressure.

Speed & clarity

Spot problems early, before others can see them.

360 perspective

Marketing, team, P&L, product, operations—I connect the dots.

Founder empathy

I know the chaos, the pressure, and how to cut through it.

How Gargantuan came to Be…

Before launching Be Gargantuan, I held senior roles at Michelin, GE Money, Santander, Mirror Group and PhotoBox—sometimes in scale-up mode, sometimes in firefighting mode. The lesson was clear: growth problems rarely live inside one function. Solving them just within the marketing team was too limiting.

To truly unlock growth, I had to step outside departments and partner with founders, C-suites, and investors on the entire problem: across P&L, people, product, brand, retention, and operations.

That’s how Be Gargantuan began. Nearly ten years on, I remain an independent, unbiased partner—operating with objectivity, integrity, and one focus: building businesses that scale sustainably.

Ready to grow—without the BS?
Let’s chat!

No fluff. Just a sharp, honest chat about what’s holding you back and how I can help you scale profitably.

Talk to Gargantuan

Gargantuan praise

The Gargantuan differential is behind the growth strategy of more than 60 brands across the UK, EU, and US. Some of the companies that have put their trust in Gargantuan:

  • Simon, Co-founder & CMO at Air Up

    “Mehul was instrumental in helping Air Up transition from seed stage to Series A. He built a scalable sales and marketing unit, reshaped our D2C strategy, and fuelled almost 1000% YoY growth. Beyond performance, he set us up with the structure, systems, and customer-centric approach needed for long-term sustainable success.

  • Ashley Read, CEO at Sneak

    “Mehul is best described as a force of marketing nature. His strategic vision, creativity, and analytical edge transformed Sneak from a fast-growing brand into a disciplined growth engine. The commercial impact was immediate and lasting. A true game-changer, he elevated our team’s capabilities and ensured Sneak’s marketing success was grounded in clarity and rigour.”

  • Kunal, Founder at Nikura

    “Before working with Mehul, we lacked structure and urgent hiring gaps held us back. He solved those challenges quickly, built a clear forecast and growth model, and gave the business real focus. Mehul tells you what you need to hear, not what you want—saving months of wasted time and costly wrong decisions.”

  • Arjun, Founder at FreeSoul

    “Mehul gave us clarity and focus at a pivotal moment. Pragmatic, founder-friendly, and hands-on, he cuts through noise with direct, actionable growth advice. He helped us prioritise the right levers, align the team, and build confidence in our growth strategy. For any founder seeking sustainable scale, he’s a true partner in success.”

  • David Folkman, MD (ex-CleanCo)

    “Mehul hit the ground running at CleanCo. He audited our DTC channel in depth and delivered clear, actionable recommendations that sharpened our growth path. Rarely do you find someone so strategic yet equally hands-on in execution. He challenged our thinking, aligned leadership, and ultimately elevated the performance of our entire eCommerce operation.”

  • Lisette Fabian, CEO (ex-8fit)

    “Mehul operates seamlessly at both strategy and execution. In a fast-moving startup environment, he stabilised an existing business model while helping leadership define the next one. His ability to balance long-term vision with practical delivery is rare. He’s also a committed collaborator, sharing perspective and experience generously, which makes him invaluable to any leadership team.”

  • Charlie Rawstron, Co-founder at 3Search

    “I’ve worked with Mehul several times over his career, and it’s always been a rewarding experience. He combines a strategic understanding of how to build and grow marketing functions with the ability to develop talent. His leadership qualities, industry knowledge, and digital expertise make him a formidable operator in the growth space.”