Growth was suffering due to the absence of in-house commercial and marketing leadership due to strategic restructuring decisions taken 12 months prior.

Hybrid 20% office 80% remote

1. Performed a deep audit across marketing channels and resource expertise, identified growth opportunities and completed with an actionable roadmap.

2. Educated and mentored key members of the operational and leadership teams around growth, e-commerce brand positioning and product portfolio development.

3. Delivered a go-to-market plan for product launches and relaunched the e-commerce distribution channel.

1. CPL was reduced by 15% as a direct result of audit actions.

2. Implemented comprehensive reporting across marketing and trading functions, resulting in meaningful visibility of growth levers.

3. Increased accountability and cross collaboration across agency partners, marketing, sales and product teams.